3 Critical Steps for Sharing Your Success!

Share - Sharing student successThe more I speak with parents, school board, administrators, local media, or other community members, the more I understand they DO want to share in our success and support us. They just don’t always know how, especially at the secondary level when students desire more independence. However, research shows that adolescents need as much adult support as elementary age youth. What should we do to ensure our partners understand and support not only what is going on in our classrooms (at every level) but also our profession as a whole? Answer: Develop and implement a simple, consistent communication system.


It’s time we stop hoping students will remember to tell parents about the great things they are learning or that our administrator will remember to share the wonderful things we do at school board meetings. It’s time teachers stop being afraid to regularly share student success. When you spread the word about the great things going on in your classroom, it is not (and should never be) considered self-centered bragging. It’s not about us! It’s about the students.


Here are three critical steps for establishing and implementing your communication system. In Part 2 of this series, we will discuss specific tips, tools, and information for communicating student success with each partner group to kick-start your communication system.


Step 1: Capture the Content

My iPhone/iPad go with me everywhere. Students love to be photographed, filmed, and will even help you capture class content. I take some sort of highlight clips or pictures of each unit we do, especially culminating events or new activities. Before smart technology, our department purchased a nice camera we would carry around at select times. Before this, I would write down great class moments to have them on hand to share later. Carry around that notepad in your clipboard or bring along your smart device, as both the techie and non-techie alike can and should capture class moments.


    *Step 1 TIP: To get started, set a goal for how often you will start “capturing content,” whether it is writing down great moments or taking photos and videos. Will it be monthly, by unit, quarterly, etc.? You can even set a recurring reminder in your phone to help you remember it’s time to capture content.

Step 2: Convert the Content

Depending upon your audience and selected method of your communication (presenting at a meeting, sending an email, creating a website or newsletter, etc.) you will want to use a photo and video program to guide and simplify your ability to convert content.

For example, Apple users can utilize iMovie on MacBook (advanced user) OR on iPad (beginning user) to easily put together great highlight videos that can be exported to YouTube, iTunes or saved as a file to use elsewhere. I use iPhoto to organize photos and video by year and by topic. This allows me to easily import content into iMovie or other applications and also allows me to show slideshows of pictures to students. *Note: I recommend purchasing a 1TB (or larger) external storage drive as content fills devices quickly (thankfully, these are more affordable than ever nowadays).


Regardless of your ability level or available tools, anyone can conquer this step. Before I had my own devices, I used school-provided technology. I met with my technology teacher to learn how to best store my files on the school server, how much space I was allowed, and what programs were available to meet my needs. I took an in-district workshop on Microsoft Movie Maker and I went in after school to use the program on school computers and to receive assistance from my coworker. Utilize your local resources.

    *Step 2 TIP: Make it a professional goal to learn a new technology tool(s). For those who want to learn more about how to use Apple-based products, check out David A. Cox’s FREE PC Classes Online for informational tutorials on a variety of techy topics, including iMovie and iPhoto.


Step 3: Communicate the Content

There are many more avenues for communication these days, in some instances too many. Whether or not your school already has a media spokesperson or communication plan (regular newsletters to parents, etc.), this step is crucial. You can collect and convert content all you want, but if you don’t communicate the content to your partners then your content and effort is meaningless.

The challenge is establishing a communication plan that works for you. The goal of communicating student success is to generate support for student achievement and overall program advocacy. Keep it simple. Be consistent. Identify your partners or audience. Choose the type(s) of communication you will use with each group. Pinpoint when and how often you will communicate. See the table below for an example.


    *Step 3 TIP: Choose one new method of communication to try and set a SMART goal for when and how to use it. Team up with a colleague or find a professional learning community online for support.


Developing a Communication Plan:

Identify Your Partners:

Select Method(s) of Communication:

Determine When/How Often:


Class website or blog, Social Media, Apps, Newsletters, Bulletin Boards

  • Weekly?
  • Monthly?
  • Quarterly?
  • Semester?
  • Yearly?
  • Event specific?
  • Unit Specific?


Email, Phone, Social Media, Parent Night, Family Fitness Night, Class website or blog, Apps, Newsletters, Event Invitation


Email, Class website or blog, Social Media, Newsletters, Event Invitation


Email, Staff Meeting, Social Media, Event Invitation

School Board

Email, Presentations, Social Media, Event Invitation, Newsletters


Class website or blog, Presentations, Social Media, Newspaper articles, Event Invitation

Local Media

Social Media, Event Invitation, Newspaper articles

It’s important for students to see and hear validation of their hard work. Do you remember saving newspaper clippings of events you were involved in as a youth? I do!

In Part 2, we’ll expand upon the table in Step 3 providing specific tools, tips, and resources that will help you communicate your content.

Reader Challenge:

Analyze your current communication plan. What do you do well? What is your weakness? What have you always wanted to learn? Think about these “3 Steps” and formulate or revitalize your existing communication plan.


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